Welcome to my portfolio website!

Hello, I'm
Chia Yu Kuo

Marketing Analytics | Digital Marketing | Project Management

Currently working as an Assistant Project Manager at Quanta, with a Bachelor degree of Commerce at National Chengchi University. Skilled in marketing analytics, SQL, SAS, Python, and project management. Passionated for digging out market insights and developing data-driven growth strategies to achieve business goals.

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PORTFOLIO

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What Matters Most to Life Insurance

Understand the impact of macroeconomic on Insurance by SAS

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LOL Win Prediction

Find the most important winning factor for LOL by Python

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Predict Churning Customers

Predict if a user is going to stop using services by R

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Marketing Proposal for D&N

Marketing & competitor Analysis

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Predict Future Sales

Marketing Analytics by Python (RNN)

Experiences

Now

Assistant Project ManagerQuanta <2022.10 - now>

• Project Management (Server): Focused on resource control and vendor management. Liaised with the client (Meta) to identify and define requirements, objectives, and potential risk to meet the schedule.

Mar-22

Data Analyst InternPerfect <2022.03 - 2022.08>

• Business Analysis: Used SQL to extract business insight from user behavior data for product optimization. Supported PM to execute market research about retouch, sticker, and more. Conduct competitive analysis for more growth opportunities.

Aug-21

Market Research InternGfK <2021.09 - 2022.02>

• Marketing Analytics & Reporting: Supported analyst team in retail data analytics and producing monthly client releases using spreadsheet and SQL database.

• Database Access and Management: Assisted business intelligence analysts in data cleansing to ensure the quality of SQL database. Supported in process improvement and automation tools design.

Mar-20

Digital Marketing InternBenQ <2022.03 - 2022.09>

• Influencer Marketing Project: Supported managers to manage KOL marketing. Designed social posts and Google ads campaigns for a online gaming competition to boost event website traffic.

• Marketing Research: Collected and analyzed data of impression and engagement to measure influencer marketing ROI. Conducted competitor analysis of gaming monitor market.

Education

Bachelor of Risk Management and Insurance

National Chengchi University <2018.9-2022.6>

• Relevant Courses: Data Science, Mathematical Statistics, Marketing Management, Computer Programming (GPA:4.03/4.3)